Values, Employer Branding & Culture
Employer Branding.
Strengthening the employer brand from within. Defining values, increasing employee retention, making culture visible.
The Challenge
Company values stay abstract
The employer brand does not match the culture people actually experience
New employees struggle to find their footing
Language excludes instead of including
The Approach
Together we develop a language that fits your company. This makes values visible, sparks dialogue, and helps people feel included.
From Practice
Introducing Inclusive Communication
Challenge
An international company wanted to introduce gender-inclusive language and bring as many employees along on this journey as possible. The challenge: differing viewpoints, many questions, and numerous communication channels.
Approach
Together with HR and Marketing, we developed a guideline for corporate communication. Managers and store managers were involved early on, questions were collected, and employees were informed step by step.
Result
A shared understanding of inclusive communication, clear guidelines for everyday use, and a change process built on information, participation, and dialogue rather than directives.
Curious to learn more?
Then let's talk about it. You can book a free intro call here. I'm looking forward to it!